The Old Model
Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is “old school” thinking from the days when high quality videos required expensive film and nobody had fast internet to view online videos. Most companies simply re-purposed their TV ads and slapped them on YouTube in case anyone cared to view them.
That changed a long time ago.
Now social media has changed society and most people in countries like the United States and Canada have access to broadband internet speeds and watch online videos just about anywhere: phone, tablet, computer, smart TV, or emerging devices like Google Glass. The cost of digital video production has dropped significantly and it’s cost effective to make … Read More »
For weeks we’ve been preaching about why we believe video is such a crucial part of any marketing campaign, especially in the Attention Era. Not only is it a great way for potential clients and customers to get a sense of who you are as a business, but it also a lot more entertaining then reading pages of text. Businesses who have harnessed the power of video marketing are seeing some remarkable results.
If you still don’t believe in the power of video, here are five numbers that might just make you a believer:
1) 100 million
The number of internet users who watch online videos each day. These are not just people looking at videos of cats all day, these are legitimate consumers looking for more information about a product, service, or advice on how to do something.
The percentage of … Read More »
A brilliant blogger once wrote the only rule on social media is “don’t spam” and everything else is fair game. Unfortunately not everyone plays by this rule and this really grinds our gears!
Take a look at our rant about social media spam scams and practicing proper Twitterquette.
In the Attention Era no one wants to be bombarded with more spam. We’re already overloaded with junk emails, telemarketers’ phone calls, and Facebook invites. We don’t need our inbox flooded with automated direct messages (DMs) as well.
To us automated DMs are not a great way to start a conversation, in fact its a way to get ignored. Not only is it impersonal but its just plain annoying and turns people off. Most of the time we just click delete without even bothering to read them.
Personally engaging with your followers by tweeting at … Read More »