Category : Portfolio

How @Applebees Changed Social Media with a #SpiritedChef

By Aaron Biebert on December 7, 2013   1 Comment   Blog, News, Portfolio, Social Media, Uncategorized, Written Articles   , , , ,

The Old Model Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is "old school" thinking from the days when high quality videos required expensive film and nobody ha...