Let’s face it, most of us were probably scared of the dark when we were kids.

However, thanks to the protection of our night lights and stuffed animals, most of us eventually conquered that fear. Unfortunately, here at Attention Era Media we’re still scared of the dark.  Especially when it comes to our videos.

Mobile users, click here to watch the video on YouTube

After audio, great lighting is the most important way to make videos stand out.  Like I mention in the video above, a video without proper lighting is like doing your laundry without detergent.  Sure it’ll look sort of clean, but it won’t be as crisp and professional looking as if you used Tide or OxyClean.

The same can be said for good lighting.  Sure you can produce a video on your office webcam with whatever room lighting you have, but it won’t look anywhere near as good as if you light it right.

The only way to take your videos to the next level and make them “shine” is to learn how to light them properly yourself or hire someone who knows what they are doing.  Lighting is what separates the men from the boys, the professionals from the amateurs, and the box office hits from the home movies.

Light your videos properly, or your company may just get left in the dark!

As always thanks for your attention!

James Sather and the rest of the Attention Era Media Team

 
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Lighting Video