Tag : Video

5 Reasons It’s Time to Use Video (#VideoMKE)

By attentionera on May 9, 2014   1 Comment   Behind the Scenes, Blog, Events, Social Media, Video, Written Articles   , , ,

If you're in marketing and not using video, you are making a huge mistake. Not trying to be harsh, but with production costs coming down in recent years and digital distribution making it free to share, there really aren't many good excuses. Here are five more reasons: 1. Videos increase people’s understanding of...

How @Applebees Changed Social Media with a #SpiritedChef

By Aaron Biebert on December 7, 2013   1 Comment   Blog, News, Portfolio, Social Media, Uncategorized, Written Articles   , , , ,

The Old Model Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is "old school" thinking from the days when high quality videos required expensive film and nobody ha...

When Your Video Goes Viral for the Wrong Reasons [NSFW] #MilwaukeeIsSexy

By attentionera on August 14, 2013   4 Comments   Blog, Movie Review, News, Social Media, Video, Written Articles   , , , ,

Despite working all over North America, we choose to base our headquarters in Milwaukee, Wisconsin.  One of our new directors just moved here from New York City.  We're big fans.  We love this city. We were excited to hear that a new C Ya Downtown Milwaukee commercial was coming out.  We just filmed the USA Tria...

7 Reasons Why Colleges Need Video Marketing

By Aaron Biebert on April 29, 2013   0 Comment   Blog, Social Media, Sports, Video, Written Articles   , , ,

As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes. __________________________________ Private liberal arts colleges are struggling right now as parents question the value of an expensive school and i...

Short Whistler Snowboarding Video in British Columbia

By Aaron Biebert on March 22, 2013   2 Comments   Blog, Sports, Video, Written Articles   , , , , ,

One day.  Two mountains.  Three snowboarders. We called it "Whistler Takes a Snow Day" Enjoy! http://youtu.be/Vxvj6eJSjgI (Don't see the embedded video?  Click here) Big thanks to our friends at Tourism Whistler for premiering this short snowboarding film on their website and sharing some of the back...

Twitter and Transparency: Are They Necessary For Marketing?

By Aaron Biebert on February 18, 2013   1 Comment   Blog, News, Social Media, Video, Written Articles   , ,

Two important trends you shouldn't miss in the marketing world right now: 1) Twitter I was featured in today's USA Today Money section in an article about using Twitter to hire people.  I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening a...

5 Tips on How to Announce Your Event

By Aaron Biebert on November 9, 2012   0 Comment   Blog, Events, News, Social Media, Video, Written Articles   , , , , , , ,

We just announced the event film we'll be producing for the "Go Further with Ford Night" in Milwaukee and wanted to share 5 things we recommend doing when announcing an event. Here's the video blog post: http://youtu.be/m5LqdD5n4uQ 1. The 5 W's Don't forget to tell people what they want to know about the event....

“Impressive” NCAA Football Intro Video

By JamesSather on September 14, 2012   1 Comment   Blog, Sports, Video, Written Articles   , , , , , , , , ,

Fall is right around the corner and that can only mean one thing, it's football season! One university, Wisconsin Lutheran College, contracted us to introduce their football team to the world on game days. We created this video to be played on the school's Jumbotron before the players run out of the tunnel into the ...