As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes.
Private liberal arts colleges are struggling right now as parents question the value of an expensive school and incoming students say they are more concerned about finding a job.
However, small colleges have an advantage in several areas: sports, extra-curricular activities, small class sizes, and access to experiences that would be impossible for most students at a large university.
We think video marketing can be an effective way for colleges to connect with current and prospective students, as well as alumni.
Here are 7 reasons why:
1) Small colleges have amazing stories to tell
Small colleges and universities typically have a higher percentage of athletes, actors, musicians, artists, and other students achieving remarkable things on a weekly basis. This is … Read More »
One day. Two mountains. Three snowboarders.
We called it “Whistler Takes a Snow Day”
(Don’t see the embedded video? Click here)
Big thanks to our friends at Tourism Whistler for premiering this short snowboarding film on their website and sharing some of the back story. We were quite honored.
Whistler, British Columbia is unlike any skiing village in the world. They have the most snow in the world (it’s in a temperate rain forest) and we fully enjoyed shooting some of the best snowboarders in the world as well.
We were up there for the Whistler Film Festival and decided to hit the mountain for a day with the boys from Tunnicliffe Racing and JP Fok. These guys are not only great snowboarders, but great people as well.
Pretty typical for Whistler.
It’s an amazing place and we hope we did them justice with our work. Thanks for … Read More »
Two important trends you shouldn’t miss in the marketing world right now:
I was featured in today’s USA Today Money section in an article about using Twitter to hire people. I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening and interviewing process. Now it looks like a trend is starting to form.
Twitter is being used for more and more things every day (Forbes offers nine different ways). Some firms are getting feedback on important decisions in real time (Maker’s Mark should try that). Others are using it for tech support (Best Buy), customer service (Zappos, UPS, XBox), hanging out with their customers (Applebees), and now interviewing potential candidates for a job.
If you’re not on twitter for marketing (yourself or your brand), now is the time.
2) … Read More »
Here’s a snow-filled video Christmas card we put together for you while filming in Wisconsin and British Columbia.
Have a Merry Christmas!
Thanks for a great year!
- The Attention Era Media crew
PS. If you love video, social media, marketing, or business leadership, please subscribe to our weekly blog for free.
We just announced the event film we’ll be producing for the “Go Further with Ford Night” in Milwaukee and wanted to share 5 things we recommend doing when announcing an event.
Here’s the video blog post:
1. The 5 W’s
Don’t forget to tell people what they want to know about the event. In the Attention Era, time is precious and if you fail to give them what they need to know for their decision, they’ll decide not to go.
Checklist of information:
Who is hosting the event
What the event will be
Where it will be
When (date and time) then event will be taking place
Why it’s going on (transparency is key)
2. Bring the energy
Nobody wants to go to a boring event, and that starts with your announcement. Bring the energy!
Don’t be boring. Don’t make the announcement long. Be excited!
3. Make something free
Using the word … Read More »
One big question our clients have is “What should I wear for a photo shoot or video session?” Here are some helpful tips for preparing to look the best in your upcoming photos or videos:
What to wear?
For most people, we recommend looking comfortable and approachable, while displaying a sense of responsibility. It’s not your clothing we want getting attention.
Dress as you would when meeting with a client. The more relaxed and natural you are, the better you will appear on camera and people viewing your video or photos will know what to expect at their first meeting with you.
We recommend solid colors such as blue, beige, off-white, etc. as they look best on video. It is also recommended you bring a change of clothes to appear more casual in some of the shots. Black and burgundy are colors that work … Read More »
Fall is right around the corner and that can only mean one thing, it’s football season!
One university, Wisconsin Lutheran College, contracted us to introduce their football team to the world on game days. We created this video to be played on the school’s Jumbotron before the players run out of the tunnel into the stadium. This is what we came up with:
Not only did we have a ton of fun producing it, but we love how much it helped the school get noticed. In fact, a national blog did a spotlight on the video and called it “impressive“. It now has thousands of views!
We have to admit this national attention got our competitive juices flowing, and so we wanted to take a look at how our video stacked up against other D-III and D-I programs. Here’s what we found on … Read More »
Let’s face it, most of us were probably scared of the dark when we were kids.
However, thanks to the protection of our night lights and stuffed animals, most of us eventually conquered that fear. Unfortunately, here at Attention Era Media we’re still scared of the dark. Especially when it comes to our videos.
Mobile users, click here to watch the video on YouTube
After audio, great lighting is the most important way to make videos stand out. Like I mention in the video above, a video without proper lighting is like doing your laundry without detergent. Sure it’ll look sort of clean, but it won’t be as crisp and professional looking as if you used Tide or OxyClean.
The same can be said for good lighting. Sure you can produce a video on your office webcam with whatever room lighting you have, but … Read More »
You work each day to be ready for your big moment, your Olympics. You’ve trained your entire life for this.
We see organizations and people all around us that are going through their own personal Olympics on a daily basis. That big grand opening, the launch of a new product or service, the sprint to the end of something they’ve spent years preparing for.
For us, we’re kinda like the NBC television crew. They’ve spent the last four years getting ready for today. This is their Olympics. In the same way, we’ve spent the last 30 years preparing for your opening ceremonies, the start of your game, or the final spring to the finish. We’re ready for the day that you need someone to capture and communicate the moment you’ve been working so hard for.
When your customers, friends, and stakeholders can … Read More »
Believe it or not, there are still people who believe Standard Definition (SD) videos are not much different than High Definition (HD) videos.
Here’s what Aaron had to say about it:
No, SD videos do not nicely convert to HD. When you only have 480 vertical lines of pixels to work with, you can’t stretch them to be 1080 lines without hurting the quality and distorting the picture. Plus, most standard definition video is shot with a 4:3 ratio and most high definition videos are shot in 16:9 (widescreen). Can’t convert that either without distorting it even more.
Here’s a little more background info on the two major HD formats:
HDTV 720 (1280 x 720)
720 was the original High Definition standard screen size, first promoted for broadcast in Japan in 1996. This is still a valid U.S. broadcast format, and is still used by many … Read More »