Two important trends you shouldn’t miss in the marketing world right now:
I was featured in today’s USA Today Money section in an article about using Twitter to hire people. I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening and interviewing process. Now it looks like a trend is starting to form.
Twitter is being used for more and more things every day (Forbes offers nine different ways). Some firms are getting feedback on important decisions in real time (Maker’s Mark should try that). Others are using it for tech support (Best Buy), customer service (Zappos, UPS, XBox), hanging out with their customers (Applebees), and now interviewing potential candidates for a job.
If you’re not on twitter for marketing (yourself or your brand), now is the time.
2) … Read More »
We’re definitely thankful for a great year and all the amazing people/brands we’ve filmed this year.
However, we thought it would be fun to share five things we’re NOT thankful for:
1) Facebook changes to small business updates in the news feed (EdgeRank)
Basically, small businesses (like ours) have to pay to get their message in front of all their connections now. Sad, since these “fans” opted into getting those messages. Seems like bait and switch, especially sad since social media used to be about message, not about money.
2) Automatic Direct Messages on Twitter
We love Twitter and our entire team uses it like crazy. However, we’re not thankful for all the automatic direct messages we get each day from well-intentioned tweeple. It clogs up our email and makes the DM feature on Twitter nearly useless.
3) Battery chargers that cover up 2-3 electrical sockets
When … Read More »
A brilliant blogger once wrote the only rule on social media is “don’t spam” and everything else is fair game. Unfortunately not everyone plays by this rule and this really grinds our gears!
Take a look at our rant about social media spam scams and practicing proper Twitterquette.
In the Attention Era no one wants to be bombarded with more spam. We’re already overloaded with junk emails, telemarketers’ phone calls, and Facebook invites. We don’t need our inbox flooded with automated direct messages (DMs) as well.
To us automated DMs are not a great way to start a conversation, in fact its a way to get ignored. Not only is it impersonal but its just plain annoying and turns people off. Most of the time we just click delete without even bothering to read them.
Personally engaging with your followers by tweeting at … Read More »
In today’s world, everyone has an opinion. Unfortunately, not everyone’s opinion is the same.
Watch how the Yellow Pages strike back against our previous video.
(Mobile users click here)
Debates ensue daily about various topics. These topics can range from political issues, to sports, all the way to proper marketing techniques and strategies.
On a recent blog post, “WTF Are the Yellow Pages”, Trey and James formed their own opinion about the practical use and importance of the Yellow Pages in marketing campaigns for companies today. They questioned the Yellow Pages’ outdated use for businesses and customers alike, suggesting that it was merely a dirty old book that had seen better days.
We responded to a tweet by a Yellow Pages sales rep. He questioned the use of social media and threw out some stats to back up his claim that the Yellow Pages still make … Read More »