Tag: Social Media
Little known fact, Milwaukee is home to the world’s oldest operating motor speedway, the Milwaukee Mile. It’s sort of like the Lambeau Field of motor sports (the Packers even played there from 1934 to 1951).
An even lesser known fact is that social media is helping save it.
In 2011, it looked like the Milwaukee Mile was on it’s final lap. A series of promotional missteps led to lower attendance and some people at the state capitol began discussing a new redevelopment at the site. Then the IZOD IndyCar circuit left Milwaukee off the 2012 schedule due to attendance issues.
Enter Michael Andretti’s team.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest. To help raise awareness, they teamed up 26 volunteers with the 26 racing teams to use social media to tell the race … Read More »
I was just in New Zealand at a conference and visited Hobbiton, the hobbit village set used for Lord of the Rings and The Hobbit. Pictures and a video coming next week. You can subscribe to our blog here.
While in New Zealand, I also had the opportunity to network with social media and technology professionals. I thought I would share what I found.
When looking at a map or globe, you’ll see that New Zealand is somewhat isolated and is a long way away from its nearest major neighbor, Australia. Consequently, the cost of internet and mobile is very expensive. At home, 30 GB of data will run you $53 USD/month, while unlimited internet will cost $70/month. Combine that with the even higher costs of mobile and you can see why social media, while important, is still growing in … Read More »
Today popular photo sharing social network Instagram (owned by Facebook) announced they are claiming the right to sell your photos without permission or payment.
Obviously, this has upset many people. We thought we’d have some fun with it.
We love photography, but most photos on Instagram are probably not worth selling. However, we realize that Instagram needs to make money (they cost Facebook $1 Billion), so we came up with the following list of ideas for them to make money by selling your photos for books or magazines.
Let us know if you have any other ideas.
- The Real Housewives of Instagram
– The Instagram Cookbook
– 10,000 Sunsets You Should See on Instagram Before You Die (foreword by Tony Bennett)
– American Kennel Club’s Guide to Instagram Dogs
– Self Portraits of an Instagrammer (featuring Corey Pieper, James Sather and Trey Cochran)
– 50 … Read More »
We just announced the event film we’ll be producing for the “Go Further with Ford Night” in Milwaukee and wanted to share 5 things we recommend doing when announcing an event.
Here’s the video blog post:
1. The 5 W’s
Don’t forget to tell people what they want to know about the event. In the Attention Era, time is precious and if you fail to give them what they need to know for their decision, they’ll decide not to go.
Checklist of information:
Who is hosting the event
What the event will be
Where it will be
When (date and time) then event will be taking place
Why it’s going on (transparency is key)
2. Bring the energy
Nobody wants to go to a boring event, and that starts with your announcement. Bring the energy!
Don’t be boring. Don’t make the announcement long. Be excited!
3. Make something free
Using the word … Read More »
In today’s world, everyone has an opinion. Unfortunately, not everyone’s opinion is the same.
Watch how the Yellow Pages strike back against our previous video.
(Mobile users click here)
Debates ensue daily about various topics. These topics can range from political issues, to sports, all the way to proper marketing techniques and strategies.
On a recent blog post, “WTF Are the Yellow Pages”, Trey and James formed their own opinion about the practical use and importance of the Yellow Pages in marketing campaigns for companies today. They questioned the Yellow Pages’ outdated use for businesses and customers alike, suggesting that it was merely a dirty old book that had seen better days.
We responded to a tweet by a Yellow Pages sales rep. He questioned the use of social media and threw out some stats to back up his claim that the Yellow Pages still make … Read More »
Keeping it simple is key, especially in the Attention Era.
Less is more!
Whether you’re producing a video, posting on social media sites, or planning a line of sports drinks (like Powerade and Gatorade), we always remember the fact that too much can be a bad thing. People get confused in subtle ways. More often then not, a confused potential customer never bothers to figure it out.
Keeping it simple is smart. Watch the commercial and join the discussion with Trey and James in today’s video:
(Mobile users click here)
Don’t forget to connect with our team!
- Follow us on Twitter
- Discuss with us on Facebook
Thanks for your Attention!
- Aaron @Biebert, Trey Cochran, James Sather, and the rest of the Attention Era Media team.
If you’re into social media, video, marketing, or just love doing business, pleasesubscribe to our blog for free and follow the story. We post about … Read More »
See, what had happened was…
Trey and James are back to explain the “Hostage Situation” that cut their first video short.
In this episode they reveal details behind the “Social Media Virgin Project”:
(Mobile users click here)
We’re going to give 30 days of our time to prove that social media is worth it. By revamping Alpha Omega Cleaning’s marketing campaign and strategy, which was essentially non existent, we’ll be able to show the real ROI of social media marketing for businesses today.
Social Media’s personal touch will allow for Alpha Omega Cleaning to reach out and gain new business as they prepare to enter the “Spring Cleaning” season. We will keep you updated with their entry and progress into the social media realm.
Until then, be sure to keep an eye out for our Social Media SWAT team as they continue to save companies from disasters like this.
Don’t forget … Read More »
One small business helping another.
A business leader held hostage.
A social media virgin.
Join us for the ride and hopefully you’ll learn something, have fun, and we’ll show the business leaders around the world the value of social media.
- Trey Cochran, James Sather, and the rest of the Attention Era Media team.
Subscribe to our blog for free and follow the story.
[Image courtesy of Telegraph.uk]
Yesterday we signed a business management deal with a pop music recording artist Corey Pieper (aka C-Piepz).
Understandably, many are skeptical about how this fits into a media company that produces videos, manages social media channels, and sculpts brands. We think the music business has changed and that new revenue channels for musicians, athletes, and other celebrities are opening up as the need for attention grows.
Let me explain why we’re getting into artist management:
1) Musicians are brands
First of all, a musician is a business. They are also a brand. They need to tell their story through video, social media, and great designs. That’s right up our alley.
2) Great musicians earn attention
Since we’re in the business of helping remarkable brands earn attention, it would be natural to desire adding new tools to our toolbox. A musician earns attention through their music, appearances, … Read More »