As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes.

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Private liberal arts colleges are struggling right now as parents question the value of an expensive school and incoming students say they are more concerned about finding a job.

However, small colleges have an advantage in several areas:  sports, extra-curricular activities, small class sizes, and access to experiences that would be impossible for most students at a large university.

We think video marketing can be an effective way for colleges to connect with current and prospective students, as well as alumni.

Here are 7 reasons why:

1) Small colleges have amazing stories to tell

Small colleges and universities typically have a higher percentage of athletes, actors, musicians, artists, and other students achieving remarkable things on a weekly basis.  This is … Read More »

Two important trends you shouldn’t miss in the marketing world right now:

1) Twitter

I was featured in today’s USA Today Money section in an article about using Twitter to hire people.  I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening and interviewing process.  Now it looks like a trend is starting to form.

Twitter is being used for more and more things every day (Forbes offers nine different ways).  Some firms are getting feedback on important decisions in real time (Maker’s Mark should try that).  Others are using it for tech support (Best Buy), customer service (Zappos, UPS, XBox), hanging out with their customers (Applebees), and now interviewing potential candidates for a job.

If you’re not on twitter for marketing (yourself or your brand), now is the time.

2) … Read More »