Tag : Marketing

5 Reasons It’s Time to Use Video (#VideoMKE)

By attentionera on May 9, 2014   1 Comment   Behind the Scenes, Blog, Events, Social Media, Video, Written Articles   , , ,

If you're in marketing and not using video, you are making a huge mistake. Not trying to be harsh, but with production costs coming down in recent years and digital distribution making it free to share, there really aren't many good excuses. Here are five more reasons: 1. Videos increase people’s understanding of...

How @Applebees Changed Social Media with a #SpiritedChef

By Aaron Biebert on December 7, 2013   1 Comment   Blog, News, Portfolio, Social Media, Uncategorized, Written Articles   , , , ,

The Old Model Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is "old school" thinking from the days when high quality videos required expensive film and nobody ha...

7 Reasons Why Colleges Need Video Marketing

By Aaron Biebert on April 29, 2013   0 Comment   Blog, Social Media, Sports, Video, Written Articles   , , ,

As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes. __________________________________ Private liberal arts colleges are struggling right now as parents question the value of an expensive school and i...

Twitter and Transparency: Are They Necessary For Marketing?

By Aaron Biebert on February 18, 2013   1 Comment   Blog, News, Social Media, Video, Written Articles   , ,

Two important trends you shouldn't miss in the marketing world right now: 1) Twitter I was featured in today's USA Today Money section in an article about using Twitter to hire people.  I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening a...

WTF are the Yellow Pages?

By attentionera on April 19, 2012   0 Comment   Blog, Print Marketing, Video, Written Articles   , , , ,

WTF stands for "Work Time Fun." In preparation for tomorrow's new video blog post, Trey Cochran and James Sather from Attention Era Media find a Yellow Pages outside. They decide to look into it for the very first time ever on their quest to find the ad a potential new client purchased. Watch what happens... ...