The Old Model
Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is “old school” thinking from the days when high quality videos required expensive film and nobody had fast internet to view online videos. Most companies simply re-purposed their TV ads and slapped them on YouTube in case anyone cared to view them.
That should have changed a long time ago.
Now social media has changed society and most people in countries like the United States and Canada have access to broadband internet speeds and watch online videos just about anywhere: phone, tablet, computer, smart TV, or emerging devices like Google Glass. The cost of digital video production has dropped significantly and it’s cost effective … Read More »
It all started on Twitter.
On June 11th we met Heidi Braun, the COO of Johnson Creek Enterprises over twitter.
After working with them for a month filming their CEO on a Segway, corporate NERF battles, their high tech lab, and staff interviews, we’re really excited to introduce you to this fun group of people. They are leading a growing industry estimated to reach sales of $100 billion in just a couple years and are celebrating their five year anniversary tomorrow.
They called a blitz.
All of our work is going live today and tomorrow. THIS is how you get attention…
A Cinematic Trailer
Four Minute Anniversary Film
14 “How To” Videos
Full Day of Live Ustream “Virtual Meetups”
Extra Social Media Coverage
Still Photography of the Events
If you’d like to see how they do the live broadcast, here’s the schedule (CST):
Research & Development Team - 9:00am – 9:45am
Quality Control & Lab … Read More »
As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes.
Private liberal arts colleges are struggling right now as parents question the value of an expensive school and incoming students say they are more concerned about finding a job.
However, small colleges have an advantage in several areas: sports, extra-curricular activities, small class sizes, and access to experiences that would be impossible for most students at a large university.
We think video marketing can be an effective way for colleges to connect with current and prospective students, as well as alumni.
Here are 7 reasons why:
1) Small colleges have amazing stories to tell
Small colleges and universities typically have a higher percentage of athletes, actors, musicians, artists, and other students achieving remarkable things on a weekly basis. This is … Read More »
Two important trends you shouldn’t miss in the marketing world right now:
I was featured in today’s USA Today Money section in an article about using Twitter to hire people. I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening and interviewing process. Now it looks like a trend is starting to form.
Twitter is being used for more and more things every day (Forbes offers nine different ways). Some firms are getting feedback on important decisions in real time (Maker’s Mark should try that). Others are using it for tech support (Best Buy), customer service (Zappos, UPS, XBox), hanging out with their customers (Applebees), and now interviewing potential candidates for a job.
If you’re not on twitter for marketing (yourself or your brand), now is the time.
2) … Read More »
WTF stands for “Work Time Fun.”
In preparation for tomorrow’s new video blog post, Trey Cochran and James Sather from Attention Era Media find a Yellow Pages outside. They decide to look into it for the very first time ever on their quest to find the ad a potential new client purchased.
Watch what happens…
(Mobile users click here)
It’s kinda fun to see how Generation Y looks at a marketing tool that used to be one of the most important marketing media out there.
Alpha Omega Cleaning and other businesses in Milwaukee and around the US should be looking at using other forms of marketing now that most of the country doesn’t even have a Yellow Pages. Tomorrow we’ll explain how we’re going to prove it.
Until tomorrow, let’s connect!
Follow us on Twitter
Discuss with us on Facebook
- Trey Cochran, James Sather, and the rest … Read More »