Members of the IndyFest event team in Milwaukee joined the Social Media Club Milwaukee outing to chat about how they’re using social media to share what’s going on before, during, and after the race. Looks like a great time.

We were there to cover the event:

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IndyFest in Milwaukee is pairing up local social media folks with 26 drivers to share behind the scenes information via Twitter, Foursquare, Facebook, and YouTube. It’s a great strategy!

You can watch the event today live or televised nationally on ABC. Also, check out #IndyFest for information from tweeple covering the event embedded with each team.

Let us know if you have questions. Don’t be shy! We love interacting with our audience!

Have a great weekend and don’t forget to connect with our team.

- Follow us on Twitter
- Discuss with us on Facebook

Thanks for your … Read More »

A brilliant blogger once wrote the only rule on social media is “don’t spam” and everything else is fair game. Unfortunately not everyone plays by this rule and this really grinds our gears!

Take a look at our rant about social media spam scams and practicing proper Twitterquette.

In the Attention Era no one wants to be bombarded with more spam. We’re already overloaded with junk emails, telemarketers’ phone calls, and Facebook invites. We don’t need our inbox flooded with automated direct messages (DMs) as well.

To us automated DMs are not a great way to start a conversation, in fact its a way to get ignored. Not only is it impersonal but its just plain annoying and turns people off. Most of the time we just click delete without even bothering to read them.

Personally engaging with your followers by tweeting at … Read More »

In today’s world, everyone has an opinion. Unfortunately, not everyone’s opinion is the same.

Watch how the Yellow Pages strike back against our previous video.

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Debates ensue daily about various topics. These topics can range from political issues, to sports, all the way to proper marketing techniques and strategies.

On a recent blog post, “WTF Are the Yellow Pages”, Trey and James formed their own opinion about the practical use and importance of the Yellow Pages in marketing campaigns for companies today. They questioned the Yellow Pages’ outdated use for businesses and customers alike, suggesting that it was merely a dirty old book that had seen better days.

We responded to a tweet by a Yellow Pages sales rep.  He questioned the use of social media and threw out some stats to back up his claim that the Yellow Pages still make … Read More »

See, what had happened was…

Trey and James are back to explain the “Hostage Situation” that cut their first video short.

In this episode they reveal details behind the “Social Media Virgin Project”:

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We’re going to give 30 days of our time to prove that social media is worth it. By revamping Alpha Omega Cleaning’s marketing campaign and strategy, which was essentially non existent, we’ll be able to show the real ROI of social media marketing for businesses today.

Social Media’s personal touch will allow for Alpha Omega Cleaning to reach out and gain new business as they prepare to enter the “Spring Cleaning” season. We will keep you updated with their entry and progress into the social media realm.

Until then, be sure to keep an eye out for our Social Media SWAT team as they continue to save companies from disasters like this.

Don’t forget … Read More »

WTF stands for “Work Time Fun.”

In preparation for tomorrow’s new video blog post, Trey Cochran and James Sather from Attention Era Media find a Yellow Pages outside. They decide to look into it for the very first time ever on their quest to find the ad a potential new client purchased.

Watch what happens…

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It’s kinda fun to see how Generation Y looks at a marketing tool that used to be one of the most important marketing media out there.

No more.

Alpha Omega Cleaning and other businesses in Milwaukee and around the US should be looking at using other forms of marketing now that most of the country doesn’t even have a Yellow Pages. Tomorrow we’ll explain how we’re going to prove it.

Until tomorrow, let’s connect!

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Discuss with us on Facebook

- Trey Cochran, James Sather, and the rest … Read More »

We’ve produced over 400 video blogs for other companies, now it’s time for our own.

So, we grabbed a flip cam and sat down to begin sharing stories, brands, and marketing ideas that are remarkable. In future episodes, we’ll talk about the Social Media Virgin Project, the Gatorade vs. Powerade commercials, and more.

We explain more here:

Join us for the ride, learn something, and have some fun. We’ll let you know more about the hostage situation next time.

- Trey Cochran, James Sather, and the rest of the Attention Era Media team.

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