Little known fact, Milwaukee is home to the world’s oldest operating motor speedway, the Milwaukee Mile. It’s sort of like the Lambeau Field of motor sports (the Packers even played there from 1934 to 1951).
An even lesser known fact is that social media is helping save it.
In 2011, it looked like the Milwaukee Mile was on it’s final lap. A series of promotional missteps led to lower attendance and some people at the state capitol began discussing a new redevelopment at the site. Then the IZOD IndyCar circuit left Milwaukee off the 2012 schedule due to attendance issues.
Enter Michael Andretti’s team.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest. To help raise awareness, they teamed up 26 volunteers with the 26 racing teams to use social media to tell the race … Read More »
Members of the IndyFest event team in Milwaukee joined the Social Media Club Milwaukee outing to chat about how they’re using social media to share what’s going on before, during, and after the race. Looks like a great time.
We were there to cover the event:
(Mobile users click here)
IndyFest in Milwaukee is pairing up local social media folks with 26 drivers to share behind the scenes information via Twitter, Foursquare, Facebook, and YouTube. It’s a great strategy!
You can watch the event today live or televised nationally on ABC. Also, check out #IndyFest for information from tweeple covering the event embedded with each team.
Let us know if you have questions. Don’t be shy! We love interacting with our audience!
Have a great weekend and don’t forget to connect with our team.
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Thanks for your … Read More »