Yesterday we signed a business management deal with a pop music recording artist Corey Pieper (aka C-Piepz).

Understandably, many are skeptical about how this fits into a media company that produces videos, manages social media channels, and sculpts brands.   We think the music business has changed and that new revenue channels for musicians, athletes, and other celebrities are opening up as the need for attention grows.

Let me explain why we’re getting into artist management:

1)  Musicians are brands

First of all, a musician is a business.  They are also a brand.  They need to tell their story through video, social media, and great designs.  That’s right up our alley.

2)  Great musicians earn attention

Since we’re in the business of helping remarkable brands earn attention, it would be natural to desire adding new tools to our toolbox.  A musician earns attention through their music, appearances, … Read More »