Little known fact, Milwaukee is home to the world’s oldest operating motor speedway, the Milwaukee Mile. It’s sort of like the Lambeau Field of motor sports (the Packers even played there from 1934 to 1951).
An even lesser known fact is that social media is helping save it.
In 2011, it looked like the Milwaukee Mile was on it’s final lap. A series of promotional missteps led to lower attendance and some people at the state capitol began discussing a new redevelopment at the site. Then the IZOD IndyCar circuit left Milwaukee off the 2012 schedule due to attendance issues.
Enter Michael Andretti’s team.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest. To help raise awareness, they teamed up 26 volunteers with the 26 racing teams to use social media to tell the race day story to the world. The “Social 26” used photos, videos, tweets, blog posts, and facebook updates to share unique perspectives and bring life to the event.
Now Andretti is keeping IndyFest in Milwaukee and looking to make the 2013 event at the Milwaukee Mile “The Most Socially Connected Motor Sports Event Ever!”
Some of our team members will be attending the kickoff meeting tonight and wanted to share with you this interesting little story of how one event is being transformed by the speed, power, and good nature of people on social media. If you’re in the area, feel free to join us at the meeting or follow the #SMCMKE hashtag on twitter.
Can social media save your business?
In the case of Andretti Sports Marketing and the IndyFest at the Milwaukee Mile, they had a historical venue, a very socially connected city of Milwaukee, and the growing motorsports industry.
If your business is doing amazing work, but is suffering from a lack of awareness, then social media will help you too. However, social media only helps people tell stories and raise awareness.
That’s not always a good thing.
If your company functions poorly and leaves customers telling bad stories, then social media will probably hurt your business. In our case, if we make boring videos or uninspiring brand films, social media could be the downfall of our little production house. Social media rewards excellence.
Something for us all to think about.
Until next time…thanks for your attention!
– Aaron @Biebert and the Attention Era Media crew
PS. If you love video, social media, marketing, or business leadership, please subscribe to our blog for free.
Photo Credit: WIrphotos.net