Would you buy a business suit at Wal-Mart?
If so, then hiring the local TV station or cable provider (Time Warner, Comcast, etc.) to produce your commercial would make sense.
How much do they cost? For a limited time only, these guys will shoot and edit thousands of cheap commercials for only $750 each.
Here’s why that’s a bad idea:
1) Just like Wal-Mart, they don’t care as much
Their primary job is selling you ad space, not making effective commercials.
2) Producing commercials at Time Warner Cable isn’t a dream
Nobody likes cable companies. The best and brightest directors, editors, and producers don’t want to work at Time Warner. Nobody does.
3) You get what you pay for
Pure and simple. They don’t charge enough. When you only charge $750, you can’t deliver much. They don’t charge enough to have good people working on your commercial. Cheap price, means cheap equipment and cheap people.
4) Cheap people means a cheap look
The best and brightest designers and creative folks like to get paid accordingly. At $750 per commercial, there’s no way anyone with any lick of talent will work that cheap. I know film school grads from Milwaukee living in their car because they refuse to work for Time Warner.
5) Bad commercials won’t help you
Just a like a cheap business suit, a cheap commercial makes you look unsuccessful. Customers might talk about the commercial, but only because it’s a joke. Most people will just ignore them.
Unless that’s your goal, I highly recommend finding a focused director or producer for more than $750.
Still not sure? Ask yourself one question.
Do you think these commercials (or the bad ones you see on local TV) help the businesses sell more to their customers?
Elvis at Paradise Motors (2012)
Crazy Gideon “If You Don’t Buy From Me!”
Norton Furniture “Frog on the Couch”
Hudson Valley Pawn “We Pawn Everything”
TDM Auto Sales “Cuban Gynecologist”
Imperial Auto “Scottie the Crusher”
Dan Porter “Rob Gets Run Over”
If not, then you probably shouldn’t have your commercial produced by the cable guys. I don’t think it’s bad to run ads on cable or local TV, but then don’t have them make the commercial too. There are always talented local producers that will fit just about any budget.
I’m not trying to be mean, but I don’t want other small business owners to waste their money. A good commercial can be used on YouTube and will attract views long after the cable company or local TV station stop running the ads.
The future is YouTube. It’s worth the investment.
Thanks for your attention and let us know if you have any questions.
– Aaron @Biebert and the Attention Era Media crew
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