Category: Social Media
The Old Model
Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is “old school” thinking from the days when high quality videos required expensive film and nobody had fast internet to view online videos. Most companies simply re-purposed their TV ads and slapped them on YouTube in case anyone cared to view them.
That should have changed a long time ago.
Now social media has changed society and most people in countries like the United States and Canada have access to broadband internet speeds and watch online videos just about anywhere: phone, tablet, computer, smart TV, or emerging devices like Google Glass. The cost of digital video production has dropped significantly and it’s cost effective … Read More »
Despite working all over North America, we choose to base our headquarters in Milwaukee, Wisconsin. One of our new directors just moved here from New York City. We’re big fans. We love this city.
We were excited to hear that a new C Ya Downtown Milwaukee commercial was coming out. We just filmed the USA Triathlon National Championships this past weekend and the city has so many beautiful buildings and views to share with the world.
Today, one of our twitter followers tweeted the new video to us.
Apparently this YouTube video is in the process of going viral. A local Milwaukee production company posted it on their Facebook wall this week and it got 62 comments and 42 shares. Apparently the soundtrack is about a sexual act and people are going nuts about it today. It inspired five thoughts (mostly helpful ones) … Read More »
It all started on Twitter.
On June 11th we met Heidi Braun, the COO of Johnson Creek Enterprises over twitter.
After working with them for a month filming their CEO on a Segway, corporate NERF battles, their high tech lab, and staff interviews, we’re really excited to introduce you to this fun group of people. They are leading a growing industry estimated to reach sales of $100 billion in just a couple years and are celebrating their five year anniversary tomorrow.
They called a blitz.
All of our work is going live today and tomorrow. THIS is how you get attention…
A Cinematic Trailer
Four Minute Anniversary Film
14 “How To” Videos
Full Day of Live Ustream “Virtual Meetups”
Extra Social Media Coverage
Still Photography of the Events
If you’d like to see how they do the live broadcast, here’s the schedule (CST):
Research & Development Team - 9:00am – 9:45am
Quality Control & Lab … Read More »
With 110 years of operation, the Milwaukee Mile is the oldest operating speedway on the planet. This week it plays host to Milwaukee IndyFest.
This week, we are proud to be the official video partner of this IndyCar Series race.
5 reasons why we’re proud of IndyFest:
1) This is the Lambeau Field of racing
Yes, the Indianapolis Motor Speedway is bigger and has a ton of history, but the Milwaukee Mile is older and the Packers actually played there. In fact, the Milwaukee Mile hosted the NFL championship game in 1939. The Packers beat the New York Giants. With Lambeau Field and Camp Randall Field also in our state, it’s in good company. Wisconsin loves its historical sports venues.
So do we.
2) IndyFest is a story of redemption
In addition to being the oldest operating speedway in the world. Milwaukee was once the rematch after … Read More »
As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes.
Private liberal arts colleges are struggling right now as parents question the value of an expensive school and incoming students say they are more concerned about finding a job.
However, small colleges have an advantage in several areas: sports, extra-curricular activities, small class sizes, and access to experiences that would be impossible for most students at a large university.
We think video marketing can be an effective way for colleges to connect with current and prospective students, as well as alumni.
Here are 7 reasons why:
1) Small colleges have amazing stories to tell
Small colleges and universities typically have a higher percentage of athletes, actors, musicians, artists, and other students achieving remarkable things on a weekly basis. This is … Read More »
Little known fact, Milwaukee is home to the world’s oldest operating motor speedway, the Milwaukee Mile. It’s sort of like the Lambeau Field of motor sports (the Packers even played there from 1934 to 1951).
An even lesser known fact is that social media is helping save it.
In 2011, it looked like the Milwaukee Mile was on it’s final lap. A series of promotional missteps led to lower attendance and some people at the state capitol began discussing a new redevelopment at the site. Then the IZOD IndyCar circuit left Milwaukee off the 2012 schedule due to attendance issues.
Enter Michael Andretti’s team.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest. To help raise awareness, they teamed up 26 volunteers with the 26 racing teams to use social media to tell the race … Read More »
I was just in New Zealand at a conference and visited Hobbiton, the hobbit village set used for Lord of the Rings and The Hobbit. Pictures and a video coming next week. You can subscribe to our blog here.
While in New Zealand, I also had the opportunity to network with social media and technology professionals. I thought I would share what I found.
When looking at a map or globe, you’ll see that New Zealand is somewhat isolated and is a long way away from its nearest major neighbor, Australia. Consequently, the cost of internet and mobile is very expensive. At home, 30 GB of data will run you $53 USD/month, while unlimited internet will cost $70/month. Combine that with the even higher costs of mobile and you can see why social media, while important, is still growing in … Read More »
If you’re a fan of film, fashion, or just wanna see your favorite movie win the big award, we want to chat. This is the big event for our industry and we don’t want to feel like the only nerds in town. Help us out!
Step 1) Check out yesterday’s video guide to the Oscar nominations.
Step 2) Join in the discussion. Don’t be shy.
Aaron and Caleb will be hosting a live online discussion throughout the entire Academy Awards ceremony:
- On our Facebook page
- On Twitter using @AttentionEra and the #AEoscars hashtag
- Right here below in the comment section as we update winners
First topic for discussion?
The red carpet.
- Who was best and worst dressed at this year’s Academy Awards?
- Do you like or hate Ryan Seacrest’s new hair?
Here’s the livestream replay of it:
Watch live streaming video from theoscars at livestream.com
The 85th Academy Awards Ceremony
- Discussion about Argo winning … Read More »
Two important trends you shouldn’t miss in the marketing world right now:
I was featured in today’s USA Today Money section in an article about using Twitter to hire people. I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening and interviewing process. Now it looks like a trend is starting to form.
Twitter is being used for more and more things every day (Forbes offers nine different ways). Some firms are getting feedback on important decisions in real time (Maker’s Mark should try that). Others are using it for tech support (Best Buy), customer service (Zappos, UPS, XBox), hanging out with their customers (Applebees), and now interviewing potential candidates for a job.
If you’re not on twitter for marketing (yourself or your brand), now is the time.
2) … Read More »
Today popular photo sharing social network Instagram (owned by Facebook) announced they are claiming the right to sell your photos without permission or payment.
Obviously, this has upset many people. We thought we’d have some fun with it.
We love photography, but most photos on Instagram are probably not worth selling. However, we realize that Instagram needs to make money (they cost Facebook $1 Billion), so we came up with the following list of ideas for them to make money by selling your photos for books or magazines.
Let us know if you have any other ideas.
- The Real Housewives of Instagram
– The Instagram Cookbook
– 10,000 Sunsets You Should See on Instagram Before You Die (foreword by Tony Bennett)
– American Kennel Club’s Guide to Instagram Dogs
– Self Portraits of an Instagrammer (featuring Corey Pieper, James Sather and Trey Cochran)
– 50 … Read More »