Category : Social Media

Lost Puppies, Dead Boys & Dads – 2015 Super Bowl Ad Recap

By attentionera on February 2, 2015   0 Comment   Blog, Movie Review, Social Media, Video, Written Articles   , ,

So yeah. That was interesting. Many are saying this was one of the saddest years for Super Bowl commercials, with #DownerBowl trending on twitter. Pretty awesome play huh? Anyway, childhood diabetes. Nationwide. Domestic abuse. Call your dad. #downerbowl — Scott Kurtz (@pvponline) February 2, 2015 Hey #Sup...

5 Reasons It’s Time to Use Video (#VideoMKE)

By attentionera on May 9, 2014   1 Comment   Behind the Scenes, Blog, Events, Social Media, Video, Written Articles   , , ,

If you're in marketing and not using video, you are making a huge mistake. Not trying to be harsh, but with production costs coming down in recent years and digital distribution making it free to share, there really aren't many good excuses. Here are five more reasons: 1. Videos increase people’s understanding of...

Watch the @ShortyAwards!

By attentionera on April 7, 2014   0 Comment   Blog, Events, News, Social Media, Video, Written Articles   , , , , ,

We're here in Times Square in New York City for the Shorty Awards tonight. The project we produced for Applebee's in association with the soon to be world famous agency BTC Revolutions is a finalist for the 2014 "Best Use of Video in a Social Media Campaign" award and we couldn't be more excited. We shot it over ...

Check Out This @Applebees #SpiritedChef Social Media Project!

By attentionera on December 27, 2013   0 Comment   Behind the Scenes, Blog, News, Social Media, Video, Written Articles   , ,

Steven Neville from Examiner.com first broke the story about the experimental social media campaign Applebee's was doing.  It also appeared everywhere from My Little Pony websites, to blogs, local TV and now the director and social media strategist are on live TV tonight. According to the hashtag tracker, the #Spir...

How @Applebees Changed Social Media with a #SpiritedChef

By Aaron Biebert on December 7, 2013   1 Comment   Blog, News, Portfolio, Social Media, Uncategorized, Written Articles   , , , ,

The Old Model Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is "old school" thinking from the days when high quality videos required expensive film and nobody ha...

When Your Video Goes Viral for the Wrong Reasons [NSFW] #MilwaukeeIsSexy

By attentionera on August 14, 2013   4 Comments   Blog, Movie Review, News, Social Media, Video, Written Articles   , , , ,

Despite working all over North America, we choose to base our headquarters in Milwaukee, Wisconsin.  One of our new directors just moved here from New York City.  We're big fans.  We love this city. We were excited to hear that a new C Ya Downtown Milwaukee commercial was coming out.  We just filmed the USA Tria...

5 Reasons Why We’re Proud of #IndyFest

By attentionera on June 13, 2013   0 Comment   Behind the Scenes, Blog, Events, Social Media, Sports, Video, Written Articles   , , , , , ,

With 110 years of operation, the Milwaukee Mile is the oldest operating speedway on the planet.  This week it plays host to Milwaukee IndyFest. This week, we are proud to be the official video partner of this IndyCar Series race. http://youtu.be/emtPX6S18rI   5 reasons why we're proud of IndyFest: &nbs...

7 Reasons Why Colleges Need Video Marketing

By Aaron Biebert on April 29, 2013   0 Comment   Blog, Social Media, Sports, Video, Written Articles   , , ,

As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes. __________________________________ Private liberal arts colleges are struggling right now as parents question the value of an expensive school and i...

Social Media to Save the Day!

By Aaron Biebert on April 9, 2013   1 Comment   Blog, Events, Social Media, Sports, Written Articles   , , ,

Little known fact, Milwaukee is home to the world's oldest operating motor speedway, the Milwaukee Mile.  It's sort of like the Lambeau Field of motor sports (the Packers even played there from 1934 to 1951). An even lesser known fact is that social media is helping save it. In 2011, it looked like the Milwauke...