Category: Social Media
As we end another school year of filming and prepare for the next one, we proudly present our research and thoughts on using video marketing from behind the scenes.
Private liberal arts colleges are struggling right now as parents question the value of an expensive school and incoming students say they are more concerned about finding a job.
However, small colleges have an advantage in several areas: sports, extra-curricular activities, small class sizes, and access to experiences that would be impossible for most students at a large university.
We think video marketing can be an effective way for colleges to connect with current and prospective students, as well as alumni.
Here are 7 reasons why:
1) Small colleges have amazing stories to tell
Small colleges and universities typically have a higher percentage of athletes, actors, musicians, artists, and other students achieving remarkable things on a weekly basis. This is … Read More »
Little known fact, Milwaukee is home to the world’s oldest operating motor speedway, the Milwaukee Mile. It’s sort of like the Lambeau Field of motor sports (the Packers even played there from 1934 to 1951).
An even lesser known fact is that social media is helping save it.
In 2011, it looked like the Milwaukee Mile was on it’s final lap. A series of promotional missteps led to lower attendance and some people at the state capitol began discussing a new redevelopment at the site. Then the IZOD IndyCar circuit left Milwaukee off the 2012 schedule due to attendance issues.
Enter Michael Andretti’s team.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest. To help raise awareness, they teamed up 26 volunteers with the 26 racing teams to use social media to tell the race … Read More »
I was just in New Zealand at a conference and visited Hobbiton, the hobbit village set used for Lord of the Rings and The Hobbit. Pictures and a video coming next week. You can subscribe to our blog here.
While in New Zealand, I also had the opportunity to network with social media and technology professionals. I thought I would share what I found.
When looking at a map or globe, you’ll see that New Zealand is somewhat isolated and is a long way away from its nearest major neighbor, Australia. Consequently, the cost of internet and mobile is very expensive. At home, 30 GB of data will run you $53 USD/month, while unlimited internet will cost $70/month. Combine that with the even higher costs of mobile and you can see why social media, while important, is still growing in … Read More »
If you’re a fan of film, fashion, or just wanna see your favorite movie win the big award, we want to chat. This is the big event for our industry and we don’t want to feel like the only nerds in town. Help us out!
Step 1) Check out yesterday’s video guide to the Oscar nominations.
Step 2) Join in the discussion. Don’t be shy.
Aaron and Caleb will be hosting a live online discussion throughout the entire Academy Awards ceremony:
- On our Facebook page
- On Twitter using @AttentionEra and the #AEoscars hashtag
- Right here below in the comment section as we update winners
First topic for discussion?
The red carpet.
- Who was best and worst dressed at this year’s Academy Awards?
- Do you like or hate Ryan Seacrest’s new hair?
Here’s the livestream replay of it:
Watch live streaming video from theoscars at livestream.com
The 85th Academy Awards Ceremony
- Discussion about Argo winning … Read More »
Two important trends you shouldn’t miss in the marketing world right now:
I was featured in today’s USA Today Money section in an article about using Twitter to hire people. I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening and interviewing process. Now it looks like a trend is starting to form.
Twitter is being used for more and more things every day (Forbes offers nine different ways). Some firms are getting feedback on important decisions in real time (Maker’s Mark should try that). Others are using it for tech support (Best Buy), customer service (Zappos, UPS, XBox), hanging out with their customers (Applebees), and now interviewing potential candidates for a job.
If you’re not on twitter for marketing (yourself or your brand), now is the time.
2) … Read More »
Today popular photo sharing social network Instagram (owned by Facebook) announced they are claiming the right to sell your photos without permission or payment.
Obviously, this has upset many people. We thought we’d have some fun with it.
We love photography, but most photos on Instagram are probably not worth selling. However, we realize that Instagram needs to make money (they cost Facebook $1 Billion), so we came up with the following list of ideas for them to make money by selling your photos for books or magazines.
Let us know if you have any other ideas.
- The Real Housewives of Instagram
– The Instagram Cookbook
– 10,000 Sunsets You Should See on Instagram Before You Die (foreword by Tony Bennett)
– American Kennel Club’s Guide to Instagram Dogs
– Self Portraits of an Instagrammer (featuring Corey Pieper, James Sather and Trey Cochran)
– 50 … Read More »
We’re definitely thankful for a great year and all the amazing people/brands we’ve filmed this year.
However, we thought it would be fun to share five things we’re NOT thankful for:
1) Facebook changes to small business updates in the news feed (EdgeRank)
Basically, small businesses (like ours) have to pay to get their message in front of all their connections now. Sad, since these “fans” opted into getting those messages. Seems like bait and switch, especially sad since social media used to be about message, not about money.
2) Automatic Direct Messages on Twitter
We love Twitter and our entire team uses it like crazy. However, we’re not thankful for all the automatic direct messages we get each day from well-intentioned tweeple. It clogs up our email and makes the DM feature on Twitter nearly useless.
3) Battery chargers that cover up 2-3 electrical sockets
When … Read More »
We just announced the event film we’ll be producing for the “Go Further with Ford Night” in Milwaukee and wanted to share 5 things we recommend doing when announcing an event.
Here’s the video blog post:
1. The 5 W’s
Don’t forget to tell people what they want to know about the event. In the Attention Era, time is precious and if you fail to give them what they need to know for their decision, they’ll decide not to go.
Checklist of information:
Who is hosting the event
What the event will be
Where it will be
When (date and time) then event will be taking place
Why it’s going on (transparency is key)
2. Bring the energy
Nobody wants to go to a boring event, and that starts with your announcement. Bring the energy!
Don’t be boring. Don’t make the announcement long. Be excited!
3. Make something free
Using the word … Read More »
Members of the IndyFest event team in Milwaukee joined the Social Media Club Milwaukee outing to chat about how they’re using social media to share what’s going on before, during, and after the race. Looks like a great time.
We were there to cover the event:
(Mobile users click here)
IndyFest in Milwaukee is pairing up local social media folks with 26 drivers to share behind the scenes information via Twitter, Foursquare, Facebook, and YouTube. It’s a great strategy!
You can watch the event today live or televised nationally on ABC. Also, check out #IndyFest for information from tweeple covering the event embedded with each team.
Let us know if you have questions. Don’t be shy! We love interacting with our audience!
Have a great weekend and don’t forget to connect with our team.
- Follow us on Twitter
- Discuss with us on Facebook
Thanks for your … Read More »
In today’s world, everyone has an opinion. Unfortunately, not everyone’s opinion is the same.
Watch how the Yellow Pages strike back against our previous video.
(Mobile users click here)
Debates ensue daily about various topics. These topics can range from political issues, to sports, all the way to proper marketing techniques and strategies.
On a recent blog post, “WTF Are the Yellow Pages”, Trey and James formed their own opinion about the practical use and importance of the Yellow Pages in marketing campaigns for companies today. They questioned the Yellow Pages’ outdated use for businesses and customers alike, suggesting that it was merely a dirty old book that had seen better days.
We responded to a tweet by a Yellow Pages sales rep. He questioned the use of social media and threw out some stats to back up his claim that the Yellow Pages still make … Read More »