Category : News

Watch the @ShortyAwards!

By attentionera on April 7, 2014   0 Comment   Blog, Events, News, Social Media, Video, Written Articles   , , , , ,

We're here in Times Square in New York City for the Shorty Awards tonight. The project we produced for Applebee's in association with the soon to be world famous agency BTC Revolutions is a finalist for the 2014 "Best Use of Video in a Social Media Campaign" award and we couldn't be more excited. We shot it over ...

Check Out This @Applebees #SpiritedChef Social Media Project!

By attentionera on December 27, 2013   0 Comment   Behind the Scenes, Blog, News, Social Media, Video, Written Articles   , ,

Steven Neville from Examiner.com first broke the story about the experimental social media campaign Applebee's was doing.  It also appeared everywhere from My Little Pony websites, to blogs, local TV and now the director and social media strategist are on live TV tonight. According to the hashtag tracker, the #Spir...

How @Applebees Changed Social Media with a #SpiritedChef

By Aaron Biebert on December 7, 2013   1 Comment   Blog, News, Portfolio, Social Media, Uncategorized, Written Articles   , , , ,

The Old Model Most brands choose to treat videos on social media like a broadcast, sending one way commercial messages to people without making it easy to respond and engage with the brand. Part of the reason for that is "old school" thinking from the days when high quality videos required expensive film and nobody ha...

When Your Video Goes Viral for the Wrong Reasons [NSFW] #MilwaukeeIsSexy

By attentionera on August 14, 2013   4 Comments   Blog, Movie Review, News, Social Media, Video, Written Articles   , , , ,

Despite working all over North America, we choose to base our headquarters in Milwaukee, Wisconsin.  One of our new directors just moved here from New York City.  We're big fans.  We love this city. We were excited to hear that a new C Ya Downtown Milwaukee commercial was coming out.  We just filmed the USA Tria...

Want to Discuss the 2013 Oscars?

By attentionera on February 24, 2013   9 Comments   Blog, Events, Movie Review, News, Social Media, Video, Written Articles   ,

If you're a fan of film, fashion, or just wanna see your favorite movie win the big award, we want to chat.  This is the big event for our industry and we don't want to feel like the only nerds in town.  Help us out! Step 1) Check out yesterday's video guide to the Oscar nominations. Step 2) Join in the discuss...

Video Guide to the 2013 Oscars (85th Academy Awards)

By Caleb Pearson on February 22, 2013   7 Comments   Blog, Movie Review, News, Video, Written Articles   , , , ,

Every year, the Academy Awards (known as the Oscars) are the largest celebration of achievements in our industry. While we don't have any films that were nominated (someday maybe), we do take time out each year to celebrate and discuss the works of art that inspire, educate, and challenge us. Director Aaron Biebert ...

Twitter and Transparency: Are They Necessary For Marketing?

By Aaron Biebert on February 18, 2013   1 Comment   Blog, News, Social Media, Video, Written Articles   , ,

Two important trends you shouldn't miss in the marketing world right now: 1) Twitter I was featured in today's USA Today Money section in an article about using Twitter to hire people.  I hired a social media manager back in 2011 for a new series I was producing and we only talked via twitter during the screening a...