Category : Behind the Scenes

5 Reasons It’s Time to Use Video (#VideoMKE)

By attentionera on May 9, 2014   1 Comment   Behind the Scenes, Blog, Events, Social Media, Video, Written Articles   , , ,

If you're in marketing and not using video, you are making a huge mistake. Not trying to be harsh, but with production costs coming down in recent years and digital distribution making it free to share, there really aren't many good excuses. Here are five more reasons: 1. Videos increase people’s understanding of...

Check Out This @Applebees #SpiritedChef Social Media Project!

By attentionera on December 27, 2013   0 Comment   Behind the Scenes, Blog, News, Social Media, Video, Written Articles   , ,

Steven Neville from Examiner.com first broke the story about the experimental social media campaign Applebee's was doing.  It also appeared everywhere from My Little Pony websites, to blogs, local TV and now the director and social media strategist are on live TV tonight. According to the hashtag tracker, the #Spir...

5 Reasons Why We’re Proud of #IndyFest

By attentionera on June 13, 2013   0 Comment   Behind the Scenes, Blog, Events, Social Media, Sports, Video, Written Articles   , , , , , ,

With 110 years of operation, the Milwaukee Mile is the oldest operating speedway on the planet.  This week it plays host to Milwaukee IndyFest. This week, we are proud to be the official video partner of this IndyCar Series race. http://youtu.be/emtPX6S18rI   5 reasons why we're proud of IndyFest: &nbs...

A Time-Lapse Adventure to Yosemite Begins #MKE2CA

By Aaron Biebert on May 17, 2013   0 Comment   Behind the Scenes, Blog, Photography, Video, Written Articles   , , , ,

We're heading to the "Range of Light" to master the art of time-lapse.  We'll be spending more than a week at Yosemite and Sequoia National Parks in pursuit of beautiful imagery and new skills to bring back to our video productions.  Can't wait to share photos and behind the scenes footage from our time there.  Make...

An Unexpected Journey to the Hobbiton Set in New Zealand

By AlbertQian on April 12, 2013   4 Comments   Behind the Scenes, Blog, Photography, Video, Written Articles   , ,

Recently, I was able to sit down with several New Zealanders and chat about social media in their country, the challenges they face, and the potential for collaboration.  I made my way over to Hobbiton, better known as the movie set for the Lord of the Rings trilogy and The Hobbit series.  This was a long day trip, b...